Education startup increases number of course signups by 80%
services
Google Ads
Landing Page Design
60%
decrease in the cost per acquisition (CPA).
150%
increase in the click-through rate (CTR) of their ads
80%
increase in the number of course sign-ups.
We Love a
Good Challenge
Our client, a fast-growing online education platform, was determined to increase their reach and generate more leads in the competitive education industry. They reached out to Axe Digital Studio to help them achieve their goals through targeted Google Ads campaigns.
The primary objective of the client was to increase the number of sign-ups for their online courses and maximize their return on ad spend (ROAS). They were looking for an experienced agency to create and manage their Google Ads campaigns, optimize the ads, and effectively target the right audience.
How We Achieved Success
Axe Digital Studio took on the challenge with enthusiasm and devised a comprehensive strategy to help the client achieve their desired results. Here’s a detailed breakdown of our approach:
- Comprehensive Keyword Research
We began by conducting thorough keyword research to identify the most relevant and high-converting keywords for the client’s niche.
- Ad Creation and Optimization
We crafted compelling ads that highlighted the client’s unique selling points and included persuasive call-to-action statements. Additionally, we continuously monitored and optimized the ads to improve their performance.
- Targeting and Audience Segmentation
We identified and targeted the right audience segments for the client’s niche, ensuring that the ads were only shown to potential customers interested in online education courses
- Landing Page Optimization
We collaborated with the client to optimize their landing pages to improve conversion rates and provide a seamless user experience.
- Continuous Monitoring and Reporting
Throughout the campaign, we kept a close eye on performance metrics and provided the client with regular updates, reports, and recommendations.
Our Results
The Google Ads campaign managed by Axe Digital Studio delivered impressive results for the client. Within just three months, the client saw significant improvements in their key performance indicators:
- 80% increase in the number of course sign-ups.
- 150% increase in the click-through rate (CTR) of their ads.
- 60% decrease in the cost per acquisition (CPA).
The client was ecstatic with the results and appreciated our data-driven approach, attention to detail, and commitment to achieving their goals.
Advertise with us and boost your sales.
Axe Digital Studio’s expertise in managing Google Ads campaigns helped the online education platform increase their reach and generate more leads. Our targeted and optimized approach allowed the client to maximize their ROAS and achieve impressive growth in a competitive industry.
At Axe Digital Studio, we take pride in our ability to deliver exceptional results for our clients. If you’re looking to elevate your online presence and drive more leads through Google Ads, contact us today to see how we can help your business grow.