Solarpanda – Greentech

Complimenting our growth, success and highly positive feedback from our clients, we have transformed our business into a superhero. A superhero, whose mission is to bring the best solar energy products from around the world to the people of Kenya.

Task

The website not only needed to educate shoppers on potential products but also guide them to the nearest location, display location-specific pricing information, and swap messaging—say if you’re visiting the site from Hawaii instead of the Nairobi. This all requires very intricate location tracking and a lot of time spent building unique location landing pages that usher shoppers to showrooms and rank beautifully in search engines.

Strategy

Both the client and the project team involved with this project are thrilled with how everything came together. The website demonstrates how aesthetics and intuitive functionality can work to engage and interact with the user while intelligently directing those interested in donating or learning more about green energy. A combination of the client’s goals and our own ideas produced a distinctive blend of intuitive iconography, whitespace, and pronounced typography, which not only serves as a resource for users but also screams “Hey! We need to confront global warming today!”
Results

After launch, we began testing how folks are using the website—focusing primarily on conversion rate optimization and improving the eCommerce experience. From U/I tweaks to checkout and polishing backend order processing to enhancing location detection for customers interested in visiting a showroom, we know our work is never complete when we help retailers take their products online.

Open Project

We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.

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Solarpanda – Greentech

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